Last updated: January 1, 2022

SmileMakers understands that you want to know how information about you is used and shared and knows the importance of protecting your credit card information. This Privacy/Security Policy describes the SmileMakers policy for customer privacy and security. By visiting our website or using SmileMakersCanada.com, you are accepting the terms described in this policy. We may modify or add to this policy from time to time, so we encourage you to review it periodically for updates.

Credit Card and Personal Information Security

SmileMakers takes reasonable steps to protect your personal information using physical, electronic or procedural security measures appropriate to the sensitivity of the information in our custody or control, which may include safeguards to protect against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. The SmileMakers website is equipped with Secure Socket Layer (SSL) software which means all personal data you send us (name, address, credit card information, etc.) is encrypted during the transmission process and can only be read by a limited group in our Customer Service and Finance Departments.

PCI Compliance

Security of your credit card and other payment information is important to us. We meet or exceed all requirements of the Payment Card Industry Data Security Standards (PCI DSS) as established by the PCI Security Standards Council to protect your cardholder data. We employ a variety of methods, including firewalls, to keep your payment information secure.

Information You Provide

SmileMakers receives, stores, and uses the information you provide us. You provide us with your name, address, phone number, email address, credit card information, and other information when you do such things as place an order, enter a contest or giveaway, request a catalogue, or make use of other aspects of our website. That information is used to communicate with you, process your order, administer contests or giveaways, provide catalogues or other information you request, collect payment for products and services you purchase, respond to your questions, customize your shopping experience, and otherwise with your consent or as permitted or required by law. We may also use this information to send you information about other products and services that you may be interested in.

Cookies and Links

"Cookies" are programs we transfer to your hard drive which are alphanumeric identifiers. We use your Internet Protocol (IP) address so that our systems recognize your browser in order to help us diagnose problems and to administer our website. For example, our website uses cookies to keep track of your shopping cart and order history. We also use cookies to collect information that will educate us on such things as search engine referral, how you navigate within our website, responses to email, unique visitor identification, and product browsing and purchasing information. Such information may assist us in better understanding your interests in our website and how to better serve those interests and provide you with more personalized product offerings. The SmileMakers website may contain links to other websites that are not directly operated by SmileMakers. These linked websites are not subject to this privacy policy. We encourage you to review the privacy policies of any linked websites for more information about the privacy practices of such sites.

E-mail Addresses

We may use the email address you provide for our own promotional email marketing. You can opt out of receiving promotional emails anytime. Instructions on how to opt out are included in every promotional email, or you may opt out here.

Mailing Addresses

Your mailing address may be added to our paper catalogue mailing list. In that event, you may receive SmileMakers catalogue or other catalogue titles affiliated with SmileMakers. From time to time, that mailing list may be shared, rented, or exchanged with other responsible businesses. If you do not want your name shared with other businesses, or if you do not want to receive SmileMakers catalogues, please call 888-456-7645, email [email protected], or write to us at 91 Station Street, Unit 4, Ajax, Ontario L1S 3H2, attention SmileMakers Customer Service. Please allow 2-4 weeks to process your request.

Information from Other Sources

To the extent permitted by law, we may also receive information about you from other sources and add it to our account information. For example, we sometimes receive updated delivery and address information from our shippers or other sources so that we can correct our records and deliver your next purchase or communication more efficiently.

Sharing Information

We may share information about our customers in a variety of ways. We may employ other businesses or consultants, including affiliates acting in this capacity (collectively "service providers") to perform functions such as sending mail or e-mail, analyzing data and customer lists, processing accounts receivable, marketing, or other functions. In those situations, service providers will have access to customer information for the purpose of performing their functions. Some of these service providers may be located outside of the country in which you reside, including in the United States. The laws of these countries may allow government, national security and regulatory agencies to have access to your personal information in certain circumstances.We may sell, transfer or assign customer information to the parties involved in a merger, consolidation or sale of assets or similar business transaction so that the parties can evaluate and complete the transaction. Our successors and assigns may process your personal information in substantially the same manner as is described in this Privacy Policy. We may also share personal information in other circumstances with your consent or as permitted or required by law. SmileMakers collects, uses, and discloses your personal information with your consent, except as permitted or required by law. 

Information Use, Disclosure, and Access

We may be required or permitted under statute or regulation to collect, use, or disclose personal information without your consent, for example to comply with a court order, to comply with local or federal regulations or a legally permitted inquiry by a government agency, or to collect a debt owed to us. By providing us with personal information, we will assume that you consent to our collection, use, and disclosure of such information for the purposes identified or described in this privacy policy, if applicable, or otherwise at the time of collection. You may withdraw your consent to our collection, use and disclosure of personal information at any time, subject to contractual and legal restrictions and reasonable notice. Note that if you withdraw your consent to certain uses of your personal information, we may no longer be able to provide certain of our products or services. SmileMakers may establish a file of your personal information for the purposes described above, which will be maintained on our servers. Authorized employees, agents, and mandataries of SmileMakers who require access to your personal information in order to fulfil their job requirements will have access to your personal information. If you wish to request access or correction of your personal information in our custody or control, you may write to us at 91 Station Street, Unit 4, Ajax, Ontario L1S 3H2, attention SmileMakers Customer Service. Your right to access or correct your personal information is subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections. If you wish to make inquiries or complaints, or have other concerns about our personal information practices, you may write to us as described above or e-mail us at [email protected].

Updating Customer Information

With the most up-to-date information, we can make sure we're delivering your  SmileMakers orders to the right location! You can update your shipping information by accessing your account in the My Account section at smilemakerscanada.com. To update your billing information, please call us at 888-456-7645.

Connect with us on social media

SmileMakers can engage with you on several social media platforms, including Facebook, Twitter, Pinterest, Instagram and Linked In. If you reach out to us on social media with questions, requests for customer service or anything else, we may send you a direct message or use other social media tools to interact with you. These interactions follow the rules set by this privacy policy and the privacy policy of the social media platform.

Social media widgets: SmileMakers uses social media features including the Facebook Share button, and Pinterest and Twitter widgets. First off, what's a widget? Well, it's basically a doorway to an app on your device. You can peek inside (look at information) or walk through (open and use the app). These features and widgets may collect information such as your IP address and which specific page you're visiting on our website through cookies or tracking technologies. A third party might host these features, and interactions with them fall under the third party's privacy policies.

Social media ads: We're all used to seeing targeted ads on our social media feeds. SmileMakers uses them, too. These targeted ads follow the policies of the social media platform that they're on.


SmileMakers does not sell products for purchase by children. Although we sell products intended for use by children, those products are intended for purchase by adults. If you are under 18, you may use SmileMakers only with permission of or supervision by a parent or guardian.